TORONTO, Nov. 11, 2022 – Tracy Moore of Cityline was readily available to host an unique trend present to rejoice the latest grand opening of Freda’s trend boutique within the coronary heart of downtown Toronto. The present was directed by trend stylist Erica Wark and introduced by Conceptual Occasion Society, drawing a crowd of fashionistas, media and purchasers. For the viewers, this was an opportunity to view and take a look at on personal collections together with high-end imported designer labels from Europe.
The runway present featured seems from informal put on to suiting to night put on with luxurious fashions photographed by George Pimentel and on-the-spot trend illustrations by Trivia Hiller.
“After going by a tough interval with COVID and the lockdown and restrictions, it was so good to welcome our purchasers and media to our grand opening this fall,” says Freda Iordanous, Vice President and Co-owner of Freda’s. “The important thing color tendencies we’re seeing for fall embody wealthy camels, spicy mustard, stunning hues of goodies and limes and scorching pink has been a dominating color this season. There’s extra of a relaxed really feel with wider leg trousers, houndstooth and checkered patterns. We’re seeing the synergy of consolation and elegance multi functional and mixing informal consolation with elegant items.”
Freda has seen a shift in fashions as many people are returning to the work drive, no less than half time.
“When COVID first hit, we had been specializing in lounge types, however now there’s a bigger demand for suiting and tailor-made seems,” says Freda. “We’re taking parts of males’s fashions and incorporating them into girls’s fashions. Tailor-made suiting is making a comeback. Persons are going out extra and desire a extra dressed up and tailor-made look. The three-piece girls’ vest type is making a comeback from the early 80’s fashions. Now we have additionally seen purchasers incorporating informal types with blazers, providing a pleasant different to dressing down type. Gone are the yoga pants to a extra relaxed drawstring elevated type combined with a tailor-made blazer or shirt.”
The layered look is a key development for Winter 2022/23. “Mixing blouses, sweaters and blazers to create a particular look,” provides Freda. “We’re additionally seeing monochromatic seems blended with daring patterns and prints. Every type creates a wonderful ensemble mixing daring statements of camels and off white to varied tones of fuchsia in the identical color palette.”
Just a few standout items within the trend present included a surprising vibrant inexperienced double-faced wool coat by Assortment La Marque paired with a comfortable pullover cotton mix sweater by Heymann from Austria; a fantastically crafted blazer by Canadian designers Marie Saint Pierre worn with a white cotton shirt by Marc Cain of Germany and pants by Canadian label assortment La Marquee. The suiting look was highlighted in a khaki Malva Wool coat, designed in Montreal, that includes a zip-out leather-based vest insert. The coat was paired with a Marc Cain printed turtleneck and skirt by Canadian designer Panorama Clothes.
Freda’s is a family-owned success story, owned and managed by the mother-daughter staff of Freda Iordanous and Paulina Georgiou. Freda opened the shop in 1972. “Dressing girls for fulfillment and persevering with the popularity we’ve established over 40 years is a legacy we purpose to proceed,” states Paulina Georgiou. Freda’s just lately re-launched their trend manufacturing unit and is specializing in creating extra personal label for the brand new boutique.
“We’re excited to supply purchasers a one-stop trend vacation spot,” explains Freda. “The principle degree provides informal to suiting for work and play. The second degree provides an assortment of gorgeous cocktail and night robes for weddings and gala occasions. The brand new house provides a glossy fashionable type incorporating wealthy marbles in whites and greys that enables the garments to pop. What I’m so happy with is being on this enterprise and surviving after so lengthy. It’s not typically you’ll be able to see a trend firm reach such a unstable surroundings, particularly throughout COVID. It was a time of restrictions and closures, however we additionally moved into our new location throughout this time. It was traumatic, however with out the help of our purchasers, we couldn’t attain the place we’re at the moment, and for that we’re endlessly grateful.”
Over time, Freda’s has dressed a number of media personalities together with Cityline’s Tracy Moore, Canadian singer-songwriter Deborah Cox, the staff from The Social and others.
Freda’s is positioned at 45 Elm St. simply off Bay, two blocks north of Dundas.
Appointments Required for Particular Event apparel. Name or electronic mail to e-book your appointment.
Open 10am-6pm Monday to Saturday.
For extra info go to www.fredas.com.
by Laurie Wallace-Lynch
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